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12.02.2011 Aleksandra Choćba

Amica Integra –Virtual Oven Exposition

Sales in keeping with the principle: „Tell me, and I will forget. Show me, and I will remember. Let me do it, and I will understand.”

We prepared subsequqent expositions for Amica. They make our client’s products clearly stand out in Home Appliances departments in Saturn facilities. They bring new quality in presenting home appliances in markets.

What challenges we faced?
The exposition is designed to make Amica Integra stand out – a new line, technologically advanced and designed in keeping with the latest trends, intended for kitchen built-ins.

An additional challenge was to combine communicate the functionalities of AMICA INTEGRA and I-COOK TIMER. It is a multi-functional management system, which makes using the oven and food preparation a genuine pleasure. 

A large touch screen, cooking and baking programs, full cleaning automation – these solutions cannot be presented on the equipment in the off mode, on a leaflet or a display stand. You have to touch and try it.

This solution allows the customers to learn the line’s functions in practice – its operation, programmes; to check how to prepare goose or lamb, or how the automatic cleaning system works. In a word, to see everything that makes this line stand out from other products. To understand its functionality.

Our exposition effectively demonstrates all the qualities of the device in real life circumstances – built-in. It attracts the customer, captures his attention, excites his interest and exposes all the strengths of the new Integra line.